Ellie's Digital Marketing Blog

Weekly posts about all things digital marketing.


The Do’s and Don’ts of Digital Marketing Proposals

So, you have to develop a digital marketing proposal for a small business you’re working with and you’re stuck. What even is a digital marketing proposal? What do you include? What are the benefits of creating one? How do you even demonstrate to the business that your plan will create value for them? Let’s take a look.

What is a digital marketing proposal?

Firstly, digital marketing refers to advertising that is delivered to consumers through digital channels such as social media, websites and search engines, with the aim of increasing brand awareness, enticing customers to make a purchase or interact with the brand. In this day and age, it’s fair to say that digital marketing is extremely important for businesses to use and to get right, as so many consumers rely on digital channels to assist in their purchasing choices, with around 77% of consumers researching brands online before engaging with it.

Therefore, in order for a business to stand out in the crowd, they need a strong digital strategy. This is where you, the marketer, come in. As a digital marketer, you should develop a digital marketing proposal for the business, which should outline realistic, achievable digital marketing objectives and appropriate strategies to achieve these. Developing a clear strategy can assist businesses in determining what makes them unique and what they can offer to customers.

What makes up a digital marketing proposal?

As well as outlining clear goals and objectives, a digital marketing proposal should include further information about the business and how digital marketing can create value for them. You could include an analysis of the business and its environment, such as through SWOT and PESTEL analysis, to articulate how the digital marketing plan will create value for them. A good digital marketing proposal will include an effective value proposition, which demonstrates how the strategy will allow the business to stand out from its competitors and thus creates value for the business. Finally, a digital marketing mix, i.e. the combination of marketing channels and media that can be used to promote a business, should be proposed.

What do I avoid doing?

So, what should you NOT do? There are a few things to ensure you do not do as a marketer when creating the proposal. Effective marketing proposals are those that demonstrate to a business how the strategy will solve the problems they are facing. Ensure you know the ins and outs of the business and the objectives of the business owner and other stakeholders. Do not create a proposal based on achieving objectives you as the marketer perceive to be important, they must relate to the desires of the stakeholders.

So, what’s next? Start that proposal, but first… make sure you get to know the business you’re working for well. Determine their long-term goals and outline in your proposal how you will help them achieve these. And remember, it’s not about the marketers goals, it’s about the business!

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2 responses to “The Do’s and Don’ts of Digital Marketing Proposals”

  1. Hi Ellie! This was a great post. I really love the visuals and the clean aesthetic of the contrasting pinks. Super cute. This post felt very informative and gave direction, I feel like I have a great framework to begin writing my own proposal! I would have liked to have seen some more interactive or applicable images — maybe providing examples of a do and don’t against one another. This would just be personally helpful for me to make sure I am on the right track. Other than that, it was an enjoyable yet informative read!

    Liked by 1 person

  2. Great Post Ellie! very informative onto what I could include into my marketing proposal such tools as including a swot and PESTEL analysis into my proposal, also a great idea to view and contribute more towards the stakeholders and take the business problems to consideration when deciding to resolve a problem. Would be nice though if there was a comparable example and examples of much more effective ways to elevate my marketing proposal through use of laying out my descriptive data or information.

    Liked by 1 person

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